Keep the brief, the work, and the feedback together

Agency AI work often starts in private accounts. A strategist develops an angle, a copywriter tries another model, and the client sees only the selected output. When feedback arrives, someone has to reconstruct the original reasoning before the team can continue.

Unium gives a small marketing agency shared chats and projects where the brief, iterations, client corrections, and model responses stay in one place.

Match the model to the stage

Campaign work benefits from different strengths:

  • explore positioning and audience questions;
  • compare strategic directions;
  • draft and refine copy;
  • summarise research or interview notes;
  • challenge claims before client review.

Use GPT for one step, Claude for another, or Gemini when it fits the task. The team can change models inside the same conversation without moving the brief or losing prior feedback.

Bring the client into the right conversation

Invite the client as a viewer when they need transparency, or as an editor when their answers should guide the next round. They join with their own account and see only the chats or projects deliberately shared with them.

For a single deliverable, share the AI chat with the client. For an ongoing account, use a project to keep related conversations and participants together.

Avoid another seat plan

Small agencies rarely use AI evenly. A strategist may work with it every day, while an account lead or client joins only at review points. A per-seat subscription charges for both.

With Unium, the agency can top up one prepaid wallet, set monthly member limits, and see who used what. Credits are spent on paid models and tools when the team actually uses them. Chat access remains separate from wallet access.

Protect the work and review the output

Do not paste material into an AI chat unless the agency and client are allowed to process it there. Remove unnecessary personal or confidential information, check factual claims, and review final work for accuracy, originality, brand voice, and legal requirements.

AI can expand the number of directions a team explores. It does not replace the creative judgement that decides which direction deserves to reach the client.